After the recent FCC announcement about their plans to enforce net neutrality rules on wireless and wireline networks, AT&T allowed Skype for the Apple iPhone and Verizon Wireless signed a partnership agreement with Google to offer Google Voice service on Android-based handsets. This step clearly demonstrates what carriers can do now to protect subscribers and revenues – introduce own VoIP services inside own networks, under own brand, within own billing.

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To retain their subscribers from migrating to alternative VoIP service providers Korea Telecom, a Korean telecom industry giant, launched a SoIP strategy (services over IP). The SoIP strategy integrates VoIP and multimedia to provide KT customers with video calling and data transfer as well as voice over IP, as a differentiated premium service. KT’s SoIP strategy is a high-end lifestyle system for both business and end-user customers with a variety of customizable interactive services, including: Multimedia services over IP delivered with innovative user terminals – media phone iRiver Wave Home and multimedia player iRiver Wave Interactive IP-TV service with the real-time video communication feature Enterprise Mobility services IP-Centrex The end-to-end IP communications quality in all these services is granted by carrier-grade SPIRIT’s VoIP technologies.

Carrier-grade voice and video for customer satisfaction with IP services Core technology for the full range of IP-services to avoid interoperability issues and offer subscribers the same high-quality user-experience across services and terminals Compliant with major (ITU-T and TIA) international voice quality standards Complete, reliable, pre-integrated solution – already deployed for IP services by leading telecom operators